The Soapbox — soapbox.coffee

Satisfactory Coffee

Greg WatkinsonMay 26, 2021

Axiom 3: Coffee Should Do Good

Coffee has a debt to its growers and to that end our buying decisions should create beneficial outcomes for them.

Coffee Philosophy, Coffee Axioms SeriesGreg WatkinsonFebruary 25, 2021 Comments

Axiom 2: Coffee Should Taste Good

Truly, the success of coffee, like wine, isn’t built on side effects; but on the complex, distinct and interesting flavours that can be enjoyed through it.

Coffee PhilosophyGreg WatkinsonNovember 9, 2020coffee, philosophy, drink, wine, brewing, taste Comment

Deep Dive: Coffee Strength

I’ll unpack the concept and misconceptions of coffee strength. Hopefully I’ll manage to put this one to bed, once and for all.

Coffee Philosophy, Deep Dive SeriesGreg WatkinsonSeptember 15, 2020Comment

Deep Dive Series

There’ll be plenty of science, no small amount of my opinion and hopefully a fair bit of insightful consideration.

Coffee PhilosophyGreg WatkinsonSeptember 15, 2020coffee, philospophy, science, opinion

Axiom 1: Coffee Is Inherently Valuable

“some who read this blog will consider me an ostentatious hipster making grandiose claims about a product whose primary function is fending off tiredness”

Greg WatkinsonSeptember 15, 2020coffee, trade, philospohy, brewing, waste, price Comments

An Introduction

I believe by developing a system for understanding coffee and developing metrics by which we can judge the success of a brew; coffee consumers can become more involved and ultimately, drink better coffee for themselves.

Coffee PhilosophyGreg WatkinsonAugust 17, 2020coffee, philosophy, thinking, consumer, brewingComment

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